Case Studies

See how businesses across industries are using Bluechilli to transform customer communication

Cask & Coast Wine Imports

Boutique Wine Importer Delivers Always-On Personal Service with an AI Powered WhatsApp Chatbot

A boutique wine importer used a WhatsApp AI chatbot to speed enquiries, personalise recommendations and simplify repeat ordering without extra staff.

Note: While this case study is based on a real product, business names, branding, and other identifying information have been modified to protect client privacy.

Hi there! I'm looking for a good vintage Sauvignon Blanc for dinner tonight

15:17

Hi! Welcome back to Cask & Coast Wine Imports. I'd be happy to help you find a vintage Sauvignon Blanc! Since you've previously enjoyed lighter, mineral-forward wines, I'll focus on finding something that suits your style.

15:17

Here's a couple of quick filters to start: Would you prefer a crisp, vibrant Sauvignon Blanc with citrus and grassy notes, or something more rounded with tropical fruit?

15:17

Crisp and vibrant sounds perfect for tonight!

15:18

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Cotswold Independent School

Independent School Streamlines Parent Communication with AI WhatsApp Assistant

An independent school deployed an AI chatbot to handle parent enquiries about admissions, term dates, and school events — freeing up office staff for higher-value tasks.

Note: While this case study is based on a real product, business names, branding, and other identifying information have been modified to protect client privacy.

Hi, when does the spring term start?

09:32

Good morning! The spring term begins on Monday, 6th January 2025. Would you like me to send you the full academic calendar?

09:32

Yes please! And can I book a school tour?

09:33

Of course! I'll send the calendar now. For school tours, we have availability on Tuesdays and Thursdays. Would you prefer morning or afternoon?

09:33

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Cotswold Rapid Plumbing

Local Plumber Captures 3x More Leads with AI-Powered WhatsApp Booking

A local plumbing business used an AI chatbot to qualify leads, schedule callouts, and provide instant quotes via WhatsApp — converting more enquiries into booked jobs.

Note: While this case study is based on a real product, business names, branding, and other identifying information have been modified to protect client privacy.

My boiler isn't heating water, can someone come today?

07:45

Sorry to hear that! I can help get a plumber to you today. Can you tell me your postcode and roughly when you'd be available?

07:45

GL7 1NX, anytime after 10am

07:46

Great news! We have an engineer available at 11:30am today. The callout fee is £75 + VAT. Shall I book that for you?

07:46

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BuildPro Merchants

Building Supplier Automates Trade Orders via WhatsApp AI

A building supplies merchant deployed a WhatsApp AI assistant to handle trade account orders, stock checks, and delivery scheduling — reducing phone queue times by 70%.

Note: While this case study is based on a real product, business names, branding, and other identifying information have been modified to protect client privacy.

Need 200 bags of multi-finish plaster delivered to site tomorrow

14:20

Hi! I've checked stock and we have 200 bags of multi-finish plaster available. For your trade account, that's £4.80/bag. Delivery to your registered site address tomorrow morning. Shall I confirm?

14:20

Yes please, morning delivery

14:21

Order confirmed! 200 bags multi-finish plaster, delivery between 7-9am tomorrow. Order ref: BP-2847. I'll send a delivery confirmation in the morning.

14:21

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SecurePath Cyber Training

Cyber Training Provider Boosts Course Enrolments with WhatsApp AI

A cybersecurity training company used an AI chatbot to answer course queries, recommend learning paths, and handle enrolments directly through WhatsApp.

Note: While this case study is based on a real product, business names, branding, and other identifying information have been modified to protect client privacy.

I want to get into cybersecurity but don't know where to start

11:15

Great choice! Based on your background, I'd recommend starting with our "Foundations of Cybersecurity" course. It's a 6-week programme covering network security, threat analysis, and ethical hacking basics. No prior experience needed!

11:15

That sounds perfect! How much is it?

11:16

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Oak & Olive Restaurant Group

Restaurant Group Handles Reservations and Enquiries 24/7 with AI

A multi-location restaurant group deployed a WhatsApp AI assistant to manage table bookings, dietary enquiries, and event reservations across all venues.

Note: While this case study is based on a real product, business names, branding, and other identifying information have been modified to protect client privacy.

Table for 4 this Saturday evening?

18:05

I'd love to help! Which of our locations would you prefer? We have Oak & Olive Cheltenham and Oak & Olive Cirencester. Saturday evening is popular but I can check availability for you.

18:05

Cheltenham please, around 7:30pm

18:06

We have a table for 4 available at 7:30pm this Saturday at Cheltenham. Shall I book it? Any dietary requirements I should note?

18:06

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Don't Just Take Our Word For It

Meet Clive, our WhatsApp-based sales assistant. Chat with him now to discover what an intelligent chatbot could do for your business — and experience the power of Bluechilli firsthand.

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