How It Works
See how messages flow from your customers through WhatsApp, to our AI, and back — with real-time access to all your business systems
Customer Sends a Message
The journey begins when a customer sends a message through WhatsApp.
- Works with any standard WhatsApp app — no special downloads required
- Supports text, images, voice notes, documents, and location
- Available 24/7 — customers can reach out anytime
- Familiar interface that billions of people already use daily
WhatsApp Business API
Meta's official API receives the message and triggers a secure webhook.
- Enterprise-grade infrastructure with 99.9% uptime
- End-to-end encryption maintained throughout
- Webhook notification sent to servers in milliseconds
- Message metadata includes sender info and message type
Message Processing
The message is enriched with context from your business systems.
- Conversation history retrieved for context
- User profile and preferences loaded
- Agent-specific prompts, rules, and guardrails applied
- External data fetched from your CRM, booking system, or other integrations
Business System Integration
Real-time data from your existing tools ensures accurate, up-to-date responses.
- CRM Systems — Salesforce, HubSpot, Pipedrive, Zoho
- Microsoft 365 & Google Workspace
- E-commerce — Shopify, WooCommerce, Magento
- Custom APIs — any system with a REST or GraphQL API
AI Generates Response
A powerful AI model generates an intelligent, context-aware response.
- Supports multiple AI providers — OpenAI, Anthropic, Google
- Custom prompts tailored to your brand voice
- Multi-layered guardrails prevent hallucinations
- Response generated in seconds, not minutes
Instant Delivery
The response is sent back through WhatsApp for seamless delivery.
- Message sent via official WhatsApp Business API
- Support for rich messages — buttons, lists, templates
- Automatic retry on temporary delivery failures
- Average response time: under 5 seconds
Don't Just Take Our Word For It
Meet Clive, our WhatsApp-based sales assistant. Chat with him now to discover what an intelligent chatbot could do for your business — and experience the power of Bluechilli firsthand.
Available 24/7 • Instant responses • No commitment required