How It Works

See how messages flow from your customers through WhatsApp, to our AI, and back — with real-time access to all your business systems

1
Customer Message Customer sends a WhatsApp message
2
WhatsApp API Meta's Business API receives and routes
3
Bluechilli Engine Message enriched with business context
4
Your Systems CRM, booking, inventory data fetched
5
AI Response Intelligent reply generated in seconds
6
Delivery Response sent back via WhatsApp
1

Customer Sends a Message

The journey begins when a customer sends a message through WhatsApp.

  • Works with any standard WhatsApp app — no special downloads required
  • Supports text, images, voice notes, documents, and location
  • Available 24/7 — customers can reach out anytime
  • Familiar interface that billions of people already use daily
2

WhatsApp Business API

Meta's official API receives the message and triggers a secure webhook.

  • Enterprise-grade infrastructure with 99.9% uptime
  • End-to-end encryption maintained throughout
  • Webhook notification sent to servers in milliseconds
  • Message metadata includes sender info and message type
3

Message Processing

The message is enriched with context from your business systems.

  • Conversation history retrieved for context
  • User profile and preferences loaded
  • Agent-specific prompts, rules, and guardrails applied
  • External data fetched from your CRM, booking system, or other integrations
4

Business System Integration

Real-time data from your existing tools ensures accurate, up-to-date responses.

  • CRM Systems — Salesforce, HubSpot, Pipedrive, Zoho
  • Microsoft 365 & Google Workspace
  • E-commerce — Shopify, WooCommerce, Magento
  • Custom APIs — any system with a REST or GraphQL API
5

AI Generates Response

A powerful AI model generates an intelligent, context-aware response.

  • Supports multiple AI providers — OpenAI, Anthropic, Google
  • Custom prompts tailored to your brand voice
  • Multi-layered guardrails prevent hallucinations
  • Response generated in seconds, not minutes
6

Instant Delivery

The response is sent back through WhatsApp for seamless delivery.

  • Message sent via official WhatsApp Business API
  • Support for rich messages — buttons, lists, templates
  • Automatic retry on temporary delivery failures
  • Average response time: under 5 seconds

Don't Just Take Our Word For It

Meet Clive, our WhatsApp-based sales assistant. Chat with him now to discover what an intelligent chatbot could do for your business — and experience the power of Bluechilli firsthand.

Available 24/7 • Instant responses • No commitment required